Alzheimer Society Launches Campaign to Support Dementia Families

Being diagnosed with dementia can be overwhelming for individuals and their families. To address the emotional and practical challenges that arise from such a diagnosis, the Alzheimer Society of Manitoba has launched a campaign titled “Your Path Forward.” This initiative coincides with World Alzheimer’s Month and aims to raise awareness about dementia, reduce stigma, and provide crucial support for families navigating this difficult journey.

According to Erin Crawford, CEO of the Alzheimer Society of Manitoba, the campaign emphasizes that families need not face dementia alone. “It’s so important that families know that they are not alone,” Crawford stated. “Thousands of Manitobans experience the challenges dementia brings, and they don’t have to figure it all out on their own. We listen to where you’re at and help you access the right resources and guidance to move forward.”

Currently, more than 20,300 Manitobans are living with dementia. The Alzheimer Society serves as a vital resource for these individuals and their families, offering support regardless of where they are in their journey—from experiencing initial symptoms to managing day-to-day challenges as the disease progresses.

One individual who has benefited from the Society’s support is Gary Garbutt, who reached out with various questions and concerns. He eventually joined a support group, which he found to be instrumental in creating a sense of community. “I discovered that was exactly what I really needed — that sense of community and understanding,” Garbutt shared.

Despite the progress made, stigma surrounding dementia remains a significant barrier. Crawford emphasizes the importance of education as a means to foster understanding. “I’m not afraid to tell people I have dementia,” Garbutt said. “That took a long time, though. My wife Barb and I didn’t want anyone to know at first, but once we were open about it, everything became easier.”

Community support plays a crucial role in ensuring that those living with dementia feel safe and included. The Alzheimer Society encourages everyone to support individuals with dementia in various settings, whether at local shops, public transport, or recreational activities.

One of the Society’s most popular initiatives includes community-based programs in partnership with organizations like FortWhyte Alive, Assiniboine Park Zoo, The Leaf, and Dalnavert Museum. These programs create dementia-friendly environments where individuals can engage with family and friends. “Just because you have a dementia diagnosis doesn’t mean things have to stop,” Crawford said. “You can continue to engage in your community, meet new people, and learn new things.”

The “Your Path Forward” campaign serves as a reminder that support is available and that no one needs to navigate the challenges of dementia alone. Through its initiatives, the Alzheimer Society aims to foster a sense of belonging and understanding within the community, helping to alleviate the fear and isolation often associated with a dementia diagnosis.