Surge in Deep Fake Scams Target Seniors with Medical Fraud

URGENT UPDATE: Seniors across Canada are increasingly falling victim to sophisticated medical scams utilizing deep fake technology. This alarming trend was highlighted by Const. Berle Zwaan of the Saanich Police, who warned that these scams are becoming more prevalent and harder to detect.

New reports confirm that scammers are leveraging deep fake videos featuring celebrities, including Taylor Swift, to lure victims into purchasing fraudulent health products. Just last week, a video falsely portraying Swift giving away cookware sets went viral, demonstrating how easily these scams can mislead unsuspecting viewers.

According to Brandon Laur, a digital literacy instructor with The White Hatter, a trusted internet safety education organization, these scams often feature fake interviews between well-known journalists and medical professionals. A recent ad falsely claimed that Type 2 diabetes could be cured in just 14 days with a dubious supplement, using the likeness of CBC journalist Adrienne Arsenault and a real doctor to lend credibility to the fraud.

“What’s really alarming is the level of sophistication in these scams,” Laur said. “They use real people’s faces and voices to promote products that are not only unproven but potentially harmful.”

Authorities emphasize the importance of vigilance in the face of these tactics. Const. Zwaan noted that scammers often employ pressure tactics, creating a sense of urgency that can overwhelm victims. “There’s usually a time constraint and emotional manipulation to rush you into making a decision,” she explained. “Taking your time to research can make all the difference.”

In response to this growing threat, police encourage seniors and their families to adopt protective measures. These include setting strong passphrases, enabling multi-factor authentication, and always double-checking the legitimacy of online ads. “Slow down, do your homework, and trust your instincts,” Zwaan advised. “It’s vital to avoid falling into the trap of quick-fix promises.”

The rising use of deep fake technology represents a new frontier in fraud, making it imperative for individuals to stay informed and cautious. With these scams on the rise, the message is clear: take the time to verify before making any medical purchases online.

WHAT TO WATCH FOR: As authorities continue to monitor and respond to these fraudulent activities, seniors and caregivers are urged to remain aware of the signs of scams and to report suspicious ads immediately. The digital landscape is evolving, and so are the tactics of fraudsters. Stay safe and informed.