Fireworks Display in Himalayas Sparks Outrage, Arc’teryx Apologizes

URGENT UPDATE: A stunning fireworks display in the Himalayas has ignited widespread outrage, prompting global outdoor apparel brand Arc’teryx to issue a public apology. The event, staged in collaboration with renowned artist Cai Guo-Qiang, took place on July 28, 2023, at a Tibetan plateau approximately 5,500 metres (18,000 feet) above sea level in Shigatse, Tibet, China.

The vibrant “Rising Dragon” fireworks show quickly drew criticism on Chinese social media for its potential environmental damage in a fragile ecosystem. Following the backlash, local authorities initiated an investigation, which has already attracted over 92 million views on Weibo, highlighting the public’s concern for the environment.

In a statement on WeChat, the Shigatse local government declared, “The Shigatse party committee and government take the matter seriously and have set up an investigation team to send to the site immediately.” The team will evaluate the incident’s impact and determine the next steps according to local laws and regulations.

Arc’teryx, which was founded in Canada and acquired by Chinese sports apparel giant Anta Sports in 2019, apologized on social media for the event. “This event was in direct opposition to our commitment to outdoor spaces, who we are, and who we want to be for our people and our community,” the brand stated on Instagram. They further pledged to invite a third-party environmental organization to assess any damage caused.

Artist Cai Guo-Qiang, who gained fame for his fireworks display at the 2008 Beijing Olympics, also expressed regret, acknowledging that several critical factors were overlooked. “My studio and I attach great importance to this and humbly accept all criticisms,” Cai wrote on Douyin, China’s version of TikTok. He vowed to cooperate with the authorities in evaluating ecological impacts and to implement stricter measures for future projects.

Despite the apologies, criticism continues to mount. Chinese state media, including the Global Times, has scrutinized the sincerity of Arc’teryx’s response, pointing out discrepancies between their statements on different platforms. Some users on Weibo have called for accountability, demanding consequences for officials who approved the controversial event.

As the investigation unfolds, many are calling for transparency and accountability. One commenter demanded, “Arrest all those who have passed the approval process,” while others criticized the event as a contradiction to the ideals of environmental art, stating, “Art for the earth should be about respecting nature and living things.”

The situation is developing rapidly, and both Arc’teryx and Cai Guo-Qiang are under pressure to demonstrate their commitment to environmental stewardship. Observers are keenly watching how this incident will influence public perception and corporate responsibility in the outdoor industry.

Stay tuned for further updates on this urgent and evolving situation.