App Store Safety Under Scrutiny: Millions of Apps Removed

Concerns about app safety have intensified following a study revealing that major app stores are not as secure as many users believe. In 2024 alone, Google removed nearly four million apps from its platform, averaging approximately 11,000 removals per day. Similarly, Apple deleted over 80,000 apps, averaging around 200 per day. These actions were primarily driven by violations related to fraud, scams, and security concerns.

According to a recent study by Surfshark, the scale of app removals raises critical questions about the presence of fraudulent applications still on users’ devices. In early 2025, Apple targeted and removed 137,000 apps from the EU App Store to comply with the Digital Services Act (DSA) regulations. This removal followed a significant trend from the previous year, when both Google and Apple collectively deleted a staggering four million apps from their respective stores.

Understanding App Removals and User Safety

The report highlights that a significant proportion of Google’s app removals—around 55%—were due to breaches of data protection and privacy policies. In contrast, Apple faced challenges with outdated software and fraudulent behavior, accounting for approximately 51% and 46% of their removals, respectively. Sarunas Sereika, a cybersecurity expert at Surfshark, emphasizes that this digital cleanup often goes unnoticed by the public. He states, “It’s a staggering digital purge that goes unnoticed by the public. While it may create the illusion that every app we download is safe, the reality is a bit more complex.”

Despite the app stores’ efforts to maintain security, Sereika indicates that many malicious apps may remain on devices for extended periods before detection. He notes that while Apple rejected 25% of submitted apps, Google Play’s rejection rate was lower at 10%. This disparity, he argues, contributes to a false sense of security among users.

Challenges in App Security

The evolving landscape of cyber threats poses additional challenges for both app developers and users. Sereika warns that cybercriminals are increasingly employing advanced tools, including artificial intelligence, to create deceptive applications that can evade traditional detection methods. “Malicious apps often mimic legitimate ones, making it increasingly difficult for users to distinguish between safe and harmful downloads,” he explains.

To mitigate these risks, users are encouraged to adopt safer downloading habits. This includes checking app permissions, reading user reviews, and prioritizing applications from reputable developers. Sereika advises that installing robust security software and keeping devices updated can provide an essential layer of protection against potential threats.

In an era where digital services are integral to daily life, understanding the safety of applications is crucial. While Google and Apple work to improve their security measures, users must remain vigilant and informed about the risks associated with app downloads. The responsibility for safe mobile usage extends beyond app stores, requiring active participation from all users to ensure their devices remain secure.