ATLANTA – CBS is set to shift its Atlanta affiliation from Channel 46 to Channel 69 this August, marking a significant change in the local television landscape. This move will see WANF, known as CBS46, transition back to an independent station, a status it held before affiliating with CBS in 1994.
Breaking: CBS Ends 29-Year Affiliation with WANF
WANF, which has been a flagship property for Atlanta-based Gray Television since its acquisition in 2021, will become independent once again on August 15. This decision is part of Gray’s broader strategy to enhance its local programming and news coverage.
Immediate Impact
Gray Television, the second-largest owner of broadcast TV stations in the U.S., has invested heavily in WANF, rebranding it as Atlanta News First and expanding its newsroom staff. With over 120 employees, the station has increased its local newscasts and original programming.
“I’m happy about it,” said Hilton Howell, Gray’s CEO, in an interview with The Atlanta Journal-Constitution. “It worked out well on all fronts.”
Key Details Emerge
Gray’s decision to part ways with CBS allows WANF to focus more on local news and live sports programming. According to Erik Schrader, WANF’s general manager, the station plans to hire additional staff to support its expanded programming slate.
“I’m excited,” Schrader stated. “This is exactly where the industry is headed. We are about news. Our agenda is the viewer and giving them what they want when they want it.”
Industry Response
Operating independently grants WANF greater control over its content and advertising revenue. However, it will lose access to popular CBS programming, which could impact viewership numbers. Meanwhile, CBS plans to rebrand WUPA, Channel 69, as CBS Atlanta, launching a new streaming channel to provide local and breaking news.
By the Numbers
- Gray Television owns nearly 25% of all CBS-affiliated stations in the U.S.
- CBS owns 27 stations across 17 markets.
- WANF currently airs approximately 8 hours of local news daily.
What Comes Next
As CBS transitions its affiliation to WUPA, the network aims to strengthen its presence in Atlanta with a focus on regional news and community engagement. The network has yet to confirm whether it will establish a new local news operation in the city.
Background Context
The shift in affiliation follows Gray’s acquisition of WANF from Meredith Corp. in 2021, which included Peachtree TV (WPCH). Since then, Gray has revitalized the station’s operations, addressing previous management and on-air turnover issues.
For CBS, moving its affiliation to WUPA is strategic, as it already owns the station. WUPA has a history as a UPN and CW affiliate, and CBS plans to leverage its resources to enhance local programming.
Expert Analysis
Industry experts suggest that the move reflects broader trends in broadcast television, where local content and digital streaming are becoming increasingly important. Gray’s decision to focus on local news aligns with these trends, positioning WANF to better serve its audience.
Regional Implications
The change in CBS affiliation is expected to reshape the competitive landscape of Atlanta’s TV market. With CBS’s strong national brand and Gray’s commitment to local journalism, viewers can anticipate a more diverse range of programming options.
As the transition unfolds, both Gray and CBS are poised to capitalize on their strategic initiatives, potentially setting new standards for local broadcasting in Atlanta.
