Canadian Boomers Cut U.S. Winter Travel Plans by 66% Amid Tensions

UPDATE: A dramatic shift in travel plans is unfolding for Canadian snowbirds this winter, with only 10% of baby boomers planning trips to the U.S., according to the latest 2025 Winter Smart Traveller Survey released by the Travel Health Insurance Association of Canada (THIA). This significant decline, a staggering 66% drop compared to last year, reflects growing concerns over political tensions and rising travel costs.

The survey, published on October 20, 2023, reveals that only 26% of all Canadians intend to travel south this winter, marking a sharp 37% decrease from the previous year. The findings indicate a clear shift in Canadian travel behavior as political and economic factors weigh heavily on decision-making.

Will McAleer, executive director at THIA, notes that the reluctance among older Canadians contrasts sharply with younger generations. While only 10% of baby boomers plan to travel to the U.S., 44% of Gen Z respondents express interest in visiting, albeit down 18% from last year. The report indicates that younger Canadians are navigating political sentiments differently, suggesting a generational divide in travel intentions.

Political tensions rank high on the list of concerns, with 40% of respondents citing them as reasons for avoiding U.S. travel. However, the primary deterrent remains the soaring costs associated with travel, with 41% of Canadians pointing to financial strains as a major factor.

Adding to the unease, experts warn of an increasing anti-U.S. sentiment among tourists. Marion Joppe, a professor emerita at the University of Guelph, stated, “There’s a certain fear because of the border security issues that the Trump administration has imposed.” Recent policies mandating that foreign nationals, including Canadians, who stay in the U.S. for more than 30 days must register with the government have created confusion and concern among potential travelers.

The Canadian Snowbird Association recently reported “inconsistent experiences” at the border, with some members facing unexpected scrutiny. “Our members have reported inconsistent experiences at various land border crossings,” the association said in a statement, reflecting widespread anxiety about crossing into the U.S.

In light of these developments, Marion Joppe anticipates a significant boost in domestic tourism within Canada this winter. “We knew that domestic tourism would be increasing quite substantially,” she emphasized, highlighting the often-overlooked beauty and diversity of Canada.

As Canadians reevaluate their travel choices, the implications for the U.S. tourism industry could be profound. The sharp decline in travel is not just a statistic; it signifies a broader shift in perceptions and priorities among Canadian travelers.

With winter fast approaching, all eyes will be on how these trends evolve. Domestic tourism may see a resurgence, with Canadians exploring their own country more than ever before.

Stay tuned for further updates as this situation develops.