Canada’s Largest Legion Thrives Amid National Struggles

URGENT UPDATE: The Royal Canadian Legion’s Maple Ridge branch in British Columbia is defying a national trend of declining membership and struggling facilities, thriving with over 2,600 members and a vibrant community presence. While many branches face closures, this branch is showcasing a hopeful future, driven by strong local support and innovative strategies.

On a packed bingo night, members filled the hall, dabbing their cards and enjoying camaraderie in a warm, welcoming environment. “It’s an amazing place. It’s a beautiful building,” said Judith Ballard, past president of the branch. Fellow member Lynda McEwan added, “I’ve always felt very comfortable and very safe here to come in all by myself and have a glass of wine, a dinner, or meet with friends.”

The Maple Ridge Legion is not just a social hub; it plays a vital role in supporting veterans and seniors. Decades ago, the branch developed two housing projects on partially donated land, now providing hundreds of below-market-rate homes for those in need. These initiatives have contributed to the branch’s impressive asset value, estimated at $50 million.

Leadership at the Maple Ridge Legion credits its success to forward-thinking executives and a community-focused approach. Branch President Al Casswell remarked, “Other than a good bunch of people with big hearts that want to help the veterans, help the veterans’ families and help the community – and it works.”

Despite financial challenges faced by many legions post-pandemic, membership in British Columbia is reportedly on the rise. Steve Jeske, the New Westminster & District Zone Commander, noted that innovative models are emerging across the country. “You have that model where you have help available at a branch, you might also have some support services in-house at that location,” explained Nujma Bond, national spokesperson for the legion.

The Maple Ridge Legion serves as a crucial meeting point for community members, especially for those who are widowed or seeking connection. “When people are widows or widowers, where do you go? You can’t just go to a bar. Where do you meet people? Well, you come to the legion, and you can meet all sorts of people here,” Ballard emphasized.

As the Maple Ridge branch continues to flourish, it stands as a beacon of hope for the Royal Canadian Legion across the country. The success here highlights the importance of community engagement and innovative planning in ensuring the legacy of the organization.

Moving forward, community members and leaders will watch closely to see how this model can inspire other branches to adapt and thrive in challenging times. The Maple Ridge Legion’s story serves as a reminder that a strong community can overcome obstacles and create lasting support systems for veterans and families.