Lauren McDavid Launches New Hockey Canada Merch Line Ahead of Olympics

UPDATE: Lauren Kyle McDavid just unveiled a brand-new line of Hockey Canada merchandise, designed to support her husband, Connor McDavid, as Team Canada gears up for the 2026 Winter Olympics in Milan. The collection officially dropped on Thursday, and fans are eager to gear up ahead of the games.

The new line, launched by McDavid’s fashion brand Sports Club Atelier (SCA), features a variety of stylish items including knit sweaters, bomber jackets, puffer jackets, hats, and toques. With prices ranging from $48 for hats to $406 for the varsity bomber jacket, this collection is set to make a statement on and off the ice.

Fans looking to showcase their support can find jackets and sweaters priced between $134 and $399, while toques retail for $60. The baseball and trucker hats are available for $48 each.

This collaboration is not Lauren’s first foray into national team merchandise; she previously designed WAG jackets for teams at the 4 Nations Face-Off last year. Additionally, SCA offers an exclusive collection of merchandise for the Edmonton Oilers, amplifying Lauren’s presence in the sports fashion scene.

Beyond her work with SCA, Lauren has been busy establishing herself as a multifaceted entrepreneur. She runs a design firm called Kyle and Co in Edmonton and recently opened a bar named Bar Trove, which features a furniture showroom called Trove Living.

As Connor McDavid prepares to lead Team Canada in Milan, Lauren’s entrepreneurial spirit shines through, showcasing her ability to carve a niche in the competitive fashion industry while supporting her husband. With the Olympics just around the corner, fans are encouraged to explore the new collection and gear up for the winter games.

Stay tuned for more updates as the Olympics approach, and don’t miss out on this exclusive opportunity to support Team Canada in style!