Tesla Fans Push for Acquisition of Unplugged Performance to Enhance Fleet Solutions

An increasing number of Tesla enthusiasts are advocating for the electric vehicle manufacturer to acquire Unplugged Performance, a California-based aftermarket company. Known for tuning Tesla vehicles and developing specialized solutions for government fleets, Unplugged Performance’s potential acquisition is now viewed as a strategic move to strengthen Tesla’s position in the fleet and security sectors.

The call for this acquisition marks a significant shift in perception. Once regarded as a niche idea within the electric vehicle community, the proposal is gaining traction as Tesla expands its focus on autonomy, artificial intelligence, and fleet services. Enthusiasts believe that Unplugged’s expertise could complement Tesla’s existing capabilities, enhancing both performance and security features in government applications.

Strategic Fit for Future Innovations

Unplugged Performance has established a reputation for producing high-quality performance upgrades for Tesla vehicles. Their offerings range from track-optimized components to visual and aerodynamic enhancements. Recently, the company’s UP.FIT division has shifted its focus towards outfitting Tesla models, such as the Model Y, for use by police, military, and other governmental entities. This pivot has sparked discussions about a closer partnership with Tesla, particularly as the automaker continues to innovate in the realm of autonomous technology.

Whole Mars Catalog, a well-known Tesla investor and Full Self-Driving (FSD) Beta tester, expressed this sentiment on social media on July 10, 2025, stating, “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.” This perspective reflects a growing belief that such an acquisition could enhance Tesla’s capabilities in the burgeoning fleet market.

Supporters of the acquisition emphasize the potential for significant advancements in public safety and efficiency. With UP.FIT patrol vehicles already operational in several U.S. police departments, fans envision a future where autonomous Tesla vehicles could revolutionize law enforcement and public service logistics. “Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” noted the veteran FSD tester.

Community Support and Corporate Synergy

The integration of Unplugged Performance into Tesla’s corporate structure is seen as a way to accelerate the adoption of advanced technologies in government sectors. This could benefit Tesla’s existing consumer base as well. Enthusiasts have pointed out that Unplugged has several innovative products in development that could appeal to everyday Tesla drivers, extending beyond performance upgrades.

Unplugged Performance, founded in 2013, shares not only a vision with Tesla but also a physical location. Its headquarters in Hawthorne, California, is adjacent to Tesla’s design studio, fostering a collaborative relationship over the years. Unplugged has consistently positioned itself as a “mission-aligned” partner to Tesla, further solidifying the case for a potential acquisition.

In response to the growing calls for acquisition, Unplugged CEO Ben Schaffer acknowledged the community’s support on social media. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla. We love working with Tesla and are grateful for the community’s support since 2013!”

As discussions continue, the potential acquisition of Unplugged Performance by Tesla represents not just a strategic business move but also a significant step towards enhancing the capabilities of electric vehicles in both commercial and governmental domains. The growing enthusiasm among Tesla supporters underscores the importance of innovation and collaboration in shaping the future of sustainable transportation.