Business
Canadian Stock Kits Eyecare Surges with 64% Year-to-Date Growth
U.S. President Donald Trump initiated a trade war in April 2025, impacting global markets. Despite an initial negative response, the Toronto Stock Exchange (TSX) demonstrated remarkable resilience, with a notable bull run that began six months ago. On September 30, 2025, the TSX reached a significant milestone of 30,000 points, reflecting a year-to-date increase of nearly 22%.
One standout performer in this market is Kits Eyecare (TSX:KITS), which has emerged as a top investment choice for growth-oriented investors. The stock is currently trading at $13.86 per share, boasting a remarkable return of 64.4% this year alone. Over the past three years, it has delivered an impressive 427% return, making it a compelling option for those seeking to double their investment.
Business Overview and Market Position
Founded in 2002, Kits Eyecare has positioned itself as a leading vertically integrated eyecare provider in North America. Currently valued at $575 million, the company operates a robust digital eyecare platform serving customers in both the U.S. and Canada. Through its e-commerce websites, including KITS.com and OptiContacts.com, Kits Eyecare offers a modern and convenient shopping experience tailored to customer needs.
According to Grand View Research, the North American eyecare market is projected to reach US$49.9 billion by 2030, reflecting a compound annual growth rate (CAGR) from 2025 to 2030. For the Canadian market, the projected CAGR from 2024 to 2030 stands at 6.3%. In 2023, contact lenses emerged as the largest revenue-generating product in the sector.
Innovative Technology and Customer Engagement
Kits Eyecare is making waves in the consumer technology sector with its recent launch of OpticianAI in July 2025. This proprietary artificial intelligence platform enhances the shopping experience for vision care by providing personalized recommendations. Co-founder and CEO Roger Hardy emphasized that the technology is designed to leverage insights from over a million customer journeys to facilitate a seamless and intuitive shopping experience.
The company’s customer base has seen significant growth, surpassing one million active customers in Q3 2025, up from 500,000 when it went public in 2021. Notably, repeat buyers contribute to over 60% of total revenue, underscoring the importance of customer loyalty to Kits Eyecare’s business strategy.
Preliminary unaudited results for Q3 2025 indicate a total revenue increase of 25.1% compared to Q3 2024, amounting to approximately $52.4 million. The number of new customers rose by 27.6% year over year, reaching around 99,000.
Kits Eyecare’s growth trajectory, characterized by strong revenue performance, high customer retention, and innovative technology, positions it as a serious contender for investors. As the company continues to expand, the potential for significant returns remains evident.
For those contemplating an investment in Kits Eyecare, it is worth noting that while the company has shown impressive growth, financial analysts have identified other stocks that may offer substantial returns. The Motley Fool’s Stock Advisor Canada team has highlighted a list of 15 stocks that they believe will outperform the market in the coming years.
As investors weigh their options, the performance of Kits Eyecare serves as a compelling reminder of the opportunities present in the evolving market landscape.
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