Donate Your Old Jersey: Join Connor McDavid in Hockey History

Rogers Communications has launched an innovative campaign that invites Canadians to become part of hockey history by donating their old hockey jerseys. This initiative, called The Great Canadian Jersey, aims to create unique jerseys that represent Canada’s rich hockey heritage. The campaign was unveiled on Monday morning, with the hope of stitching together pieces of history from fans to honour the beloved sport.

Stars Launch Donation Drive

Both Connor McDavid, captain of the Edmonton Oilers, and Marie-Philip Poulin, captain of the Montreal Victoire, kicked off the donation drive by donating jerseys from their personal collections. This move signifies a community effort to intertwine the stories of everyday players with those of elite athletes. As noted by Rogers, even if you did not play at a professional level, your jersey can play a role in crafting these distinctive garments.

Each patchwork jersey will be designed by Cameron Lizotte, a former Ontario Hockey League player who transitioned into fashion design. These jerseys will not only be worn by top Canadian hockey players but will also stand as symbols of national pride in the sport. The initiative underscores the deep connection Canadians have with hockey, as stated by Terrie Tweddle, Chief Brand and Communications Officer at Rogers. “With hockey’s deep roots in our culture, we are incredibly proud to launch this project as a way for Canadians to show their pride for our team and our game,” she said.

How to Participate and Win

Canadians can donate their jerseys at participating Rogers stores from now until January 15, 2024. For those unable to donate in person, mail-in options are available. More information regarding drop-off locations and mailing instructions can be found at Rogers.com/TheGreatCanadianJersey.

In addition to contributing to this unique cultural project, all participants will be entered into a draw for a chance to win the Ultimate VIP Hockey Road Trip. This prize includes tickets to an away game of any Canadian NHL team during the 2025-26 regular season, providing an exciting incentive for fans to get involved.

The final designs for the patchwork jerseys are expected to be revealed later this month, coinciding with a national advertising campaign that celebrates the initiative. This project reflects Rogers’ commitment to engaging Canadians and fostering a sense of community through the sport of hockey.