Ford Threatens Diageo Over Crown Royal Plant Closure

Ontario Premier Doug Ford has issued a stern warning to the multinational beverage company Diageo, stating that it will “pay dearly” for its decision to close a local bottling plant. This announcement comes as Diageo proceeds with plans to shut down the Crown Royal bottling facility located in Amherstburg, Ontario, which will result in approximately 200 job losses.

During a press conference on Friday, Ford was questioned about Diageo’s decision and its implications for the province. The Premier expressed frustration, suggesting that the company is jeopardizing a key business relationship. “How can you go after your largest customer?” Ford remarked, highlighting that the Ontario government operates the Liquor Control Board of Ontario (LCBO), which does about $740 million in business with Diageo annually. Ford emphasized the importance of the LCBO, saying, “The people’s business is the LCBO; the people of Ontario own the LCBO.”

Ford has hinted at potential repercussions, including the possibility of removing Crown Royal from the LCBO shelves. While no final decision has been made, his office indicated that “every option is on the table.” The Premier’s comments suggest that the threat may extend beyond Crown Royal to all Diageo products, which include popular brands such as Johnnie Walker, Guinness, Tanqueray, Baileys, Smirnoff, Captain Morgan, and Gordon’s.

“I’m not one to bluff,” Ford stated firmly, asserting that Diageo will face consequences for its actions. “I promise you that Diageo will pay the price and they’re going to pay dearly. We’ll just wait until the last person walks out that door and then we’ll act.”

Critics have challenged Ford’s aggressive stance, arguing it may deter future investments. Liberal Member of Provincial Parliament John Fraser commented on the Premier’s approach, stating, “By pouring out that bottle, it’s suggesting a boycott.” Fraser stressed the importance of maintaining positive relationships with companies, saying, “We want companies to stay here. We can’t run around calling them names, even when they do something we don’t like.”

In response to questions about the closure, Diageo clarified that its decision was not influenced by tariffs imposed by United States President Donald Trump. The company noted that similar facility closures had occurred in other regions, including the United States, Italy, and Scotland.

Ford maintained a resolute tone, asserting his commitment to protect the community impacted by the plant closure. “I’m going to protect that community with everything I have, and that’s one of the tools I have,” he said. His comments signal a clear message to Diageo: if you are doing business with the government of Ontario, understanding the significance of this relationship is crucial.