Business
Turo vs. Car-Sharing: Navigating Canada’s Evolving Rental Landscape

Travel trends in Canada are shifting, as highlighted in a recent report by Turo. With a noted decline in travel from the United States, Canadians are increasingly opting for longer, out-of-province road trips. This trend reflects the vast beauty of the country, prompting families to explore destinations beyond their local regions.
For families like mine, finding the right vehicle for these journeys can be challenging. Last summer, I faced the task of transporting my family of five to visit relatives in British Columbia. While my sister owned a Nissan Kicks, it was insufficient for our needs. Instead of a lengthy road trip from Ontario to B.C., we flew from Toronto to Victoria. Upon arrival, I discovered that renting a suitable minivan was far more complex than anticipated.
Evaluating Rental Options: Turo, Car-Sharing, and Traditional Rentals
Finding a minivan through traditional rental companies in Victoria proved nearly impossible. Despite booking two months in advance, availability was limited. Fortunately, Turo provided a convenient alternative. I successfully arranged a minivan rental through the platform, with the host delivering the vehicle directly to the airport. This experience raised questions about the most efficient and cost-effective methods for securing a rental vehicle.
Three primary options exist for those who need access to a vehicle without ownership: Turo, car-sharing services, and traditional car rental companies. Each comes with its own set of advantages and drawbacks.
Turo operates similarly to Airbnb, allowing vehicle owners to rent out their cars. Prices on Turo vary based on vehicle type, make and model, and duration of rental. Users can navigate the platform through a website or an app, which simplifies the search process. For instance, during a previous rental, I booked a Tesla Model Y from a highly-rated “All-Star Host,” ensuring a smooth experience. Turo also offers additional options such as protection plans and accessories for an extra fee.
While Turo may not always be the cheapest option, it provides a broader selection compared to traditional rental companies. For families seeking specific vehicles, Turo’s diverse inventory can cater to various needs.
Car-sharing is another alternative, often hailed as the most affordable and environmentally friendly option. Services like Communauto allow users to access vehicles on an hourly basis. This model is best suited for short-term needs rather than long trips. Memberships vary based on usage, charging fees based on time and distance traveled.
Traditional car rental companies such as Hertz and Avis provide a well-established, albeit sometimes more expensive, option. These companies operate from numerous locations, including airports, making them accessible for travelers. Customers can choose from a range of vehicles, with prices fluctuating based on vehicle type and rental duration.
Cost Comparisons and User Experiences
Cost considerations are crucial when selecting a rental option. Generally, car-sharing tends to be the most economical choice on a per-day basis. For example, a free membership with a car-sharing service charges around $13 per hour, capping at $55 per day. However, this model may not be ideal for longer trips, where other options may provide better value.
In a recent comparison for rental dates from October 16 to 19 at Pearson Airport in Toronto, I explored both Turo and Avis. On Turo, I found a 2020 Honda Odyssey available for $376.02 before any additional costs. In contrast, an Avis Chrysler Pacifica rental for the same period was priced at $624.17.
While Turo allows for price adjustments by vehicle owners, traditional rental services typically offer fixed rates. Avis provides a variety of vehicle segments, but customers often cannot select an exact model. Instead, they choose from categories, which may include options like a mystery vehicle or a premium SUV.
When weighing the pros and cons of each option, traditional rental companies often provide discounts and in-person service, enhancing customer experience. Turo, on the other hand, offers a streamlined, app-based approach that eliminates waiting times and ensures you receive the vehicle you selected.
Nevertheless, renting through Turo includes the risk of host cancellations, which can disrupt travel plans. Users are encouraged to document the vehicle’s condition before and after rental, as this can protect against unexpected damage claims.
Ultimately, the best rental option depends on individual needs. If you require diverse vehicle choices or specific models, Turo may be the ideal solution. For flexibility and quick access, car-sharing could be preferable. Traditional rental companies offer reliability and personal service, making them suitable for those who prioritize in-person support.
As the landscape of vehicle rentals continues to evolve, travelers are encouraged to explore all available options to find the best fit for their journeys.
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