Students Forge Career Connections at ConnectED Event

More than 80 post-secondary students participated in a mentorship event last week, designed to strengthen connections between education and the local business community. The event, known as ConnectED, was collaboratively organized by Assiniboine College, Brandon University, and the Brandon Chamber of Commerce. It provided students with a platform to interact with industry professionals and explore various career pathways.

During the event, students engaged in 30-minute mentorship rounds, where small groups had the opportunity to meet with one or two industry leaders. These sessions allowed for direct interaction, enabling students to ask questions, receive insights, and gain advice on entering the workforce. The afternoon concluded with a networking mixer, offering a more relaxed environment for students, alumni, and community members to continue discussions.

Jennifer Ludwig, president of the Brandon Chamber of Commerce, highlighted the event’s significance, stating, “ConnectED provides an amazing opportunity for business leaders to connect with the up-and-coming talent that exists right here in our community.” She also noted that such initiatives have led to successful job placements through co-op programs, emphasizing the importance of early connections in today’s challenging labor market.

Students found the event invaluable for stepping outside their comfort zones. Samantha Henry, a Business Administration–Accounting student at Assiniboine College, expressed enthusiasm about the networking opportunities. “I’m looking forward to stepping out of my comfort zone and learning how to network with others in the business world,” she said. “Connections like this have helped me learn more about this career and what exciting experiences await me when I graduate.”

The importance of work-integrated learning was underscored by Terry Burgess, dean of the Peters School of Business at Assiniboine College. “Our goal is to help students grow their networks and get a clearer picture of the career paths available to them,” Burgess remarked. “Integration with industry and the success of our students is at the heart of what we do.”

ConnectED reflects a joint commitment among educational institutions to align academic programs with the workforce needs in western Manitoba. Assiniboine College focuses on practicum placements and industry-integrated projects, while Brandon University offers co-op placements and community-engaged research opportunities.

The event marks a significant step in bridging the gap between education and employment, providing students with essential tools to navigate their future careers effectively. As local businesses face challenges in finding skilled labor, initiatives like ConnectED play a crucial role in fostering the next generation of professionals.