Grandmacore: The Home Design Trend Embracing Nostalgia and Comfort

The design trend known as grandmacore is experiencing a significant resurgence, capturing the essence of nostalgic and lived-in spaces that tell stories. According to internal data from Pinterest, global searches for grandmacore surged by 48 percent in the second quarter of 2025 compared to the previous year, reflecting a growing desire for comfort-oriented design. This movement is not merely a trend; it represents a warm counterpoint to the minimalism that has dominated interior design in recent years.

Grandmacore evokes memories of family homes filled with character and warmth. It celebrates eclectic styles that blend the old with the new, creating environments that feel both personal and curated. As Tiffany Leigh, a designer based in Toronto, notes, “Grandmacore is rooted in nostalgia, but that doesn’t mean it has to feel outdated.” This approach embraces rich textures, patterns, and colors while maintaining a sense of modernity.

Reimagining Vintage with Intentionality

What sets grandmacore apart from a straightforward vintage revival is its balance. Rather than appearing cluttered, the style aims for harmony. “It’s about finding harmony—letting a piece with history shine, while ensuring the overall space still feels considered and current,” explains Leigh. This philosophy reflects a desire for spaces that resonate emotionally, allowing individuals to connect with their surroundings on a deeper level.

For those looking to incorporate grandmacore into their homes, Tamara Robbins Griffith, principal designer at Kerr + Field Interiors, offers practical advice. She emphasizes the importance of personal connections to design elements. “My late bubbi, Pearl Robbins, had a great sense of style and took pride in her home,” she shares. Incorporating heirlooms or vintage finds can instantly add personality and warmth to a space.

Sourcing unique pieces from flea markets or family downsizing can yield treasures that enhance the grandmacore aesthetic. “A side table, a vintage oil painting, or even decorative accessories can bring life to your space,” Robbins Griffith suggests. This approach not only introduces character but also supports sustainability by revitalizing existing items rather than opting for new, mass-produced furniture.

The Emotional Impact of Design

Beyond its aesthetic appeal, grandmacore is a movement rooted in emotional resonance. It encourages individuals to embrace their personal histories and express them through their living environments. As more people seek to create spaces that reflect their identities, this trend resonates with a longing for authenticity.

In addition to its nostalgic charm, grandmacore fosters sustainability. By restoring heirlooms and refreshing thrifted finds, individuals can preserve beautiful, quality pieces while keeping memories alive. The style serves as a reminder that compelling interiors are not created overnight; they are the result of time, care, and the stories associated with each object.

Ultimately, grandmacore captures a feeling of warmth and comfort, reminiscent of cherished family homes. It offers a design philosophy that encourages individuals to curate their spaces thoughtfully, allowing each item to share its unique tale. In a world increasingly focused on fast-paced minimalism, grandmacore invites a return to the familiar—homes that feel like a hug, wrapped in memories and rich textures.