Hulu Raises Live TV Subscription Price, Offers Limited-Time Discount

Hulu has announced a price increase for its Live TV subscription service, effective from October 21, 2023. The monthly fee for current subscribers has risen from $82.99 to $89.99. In an effort to attract new users, Hulu is also offering a promotional rate of $64.99 per month for the first three months to new and returning subscribers who have not had an active subscription for at least one month.

The Hulu with Live TV package includes access to ad-supported Hulu, Disney+, ESPN Select, and Unlimited DVR storage. This service provides over 95 channels for live viewing, catering to those who prefer watching programs in real-time on various devices, including tablets and smartphones. The unlimited DVR feature allows users to record shows, making it easier to catch up on content missed during live broadcasts.

Details of the Promotional Offer

The promotional rate is available until November 5, 2023, at 15:00 PT. After this introductory period, the subscription will automatically renew at the full price of $89.99. While this offer is enticing for new customers, current subscribers will need to bear the increased rate.

In the realm of live TV streaming, Hulu’s price adjustment reflects a broader trend of rising subscription costs in the industry. For context, competitors like YouTube TV are also adjusting their pricing structures, currently offering a similar discount for new subscribers. YouTube TV provides its service at $72.99 for the first three months, saving new users $30 before reverting to its regular price of $82.99 thereafter, available until December 31, 2025.

Market Trends and Consumer Considerations

As the competition within the streaming service sector intensifies, Hulu’s latest move is significant. The increasing price of live TV subscriptions presents a challenge for consumers weighing their options. The promotional discount may appeal to those who have hesitated to try Hulu, presenting an opportunity to explore its extensive library and live offerings.

Despite the price increase, the convenience of live TV streaming remains a key selling point. Consumers are encouraged to consider the value of the services provided, particularly the unique combination of Hulu, Disney+, and ESPN within a single subscription.

While potential subscribers can take advantage of the temporary discount, they should be aware that cancellation is an option at any time, should they decide the service does not meet their expectations after the trial period. With the landscape of streaming services continually evolving, Hulu’s adjustments reflect the dynamic nature of consumer demand and competitive pricing in the market.