Ivan Demidov and Ekaterina Yakovleva Adapt to Life in Montreal

Ivan Demidov and his wife, Ekaterina Yakovleva, are navigating a new chapter in their lives following their relocation to Montreal in April 2023. While Demidov focuses on his hockey career, Yakovleva is maintaining her presence as an influencer, despite some changes to her online activity.

Reports have suggested that Yakovleva has severed ties with her influencer career, which she began in Russia. However, a closer look reveals that she has simply shifted her strategy. The influencer has cleaned up her Instagram and YouTube accounts, removing a significant amount of content and decreasing her activity on these platforms. This move appears to be a deliberate choice to protect the couple’s private life, especially given Demidov’s rising profile as an NHL player.

Yakovleva’s Continued Influence on Telegram

Despite her reduced presence on mainstream social media, Yakovleva remains active on Telegram, a platform that enjoys popularity in Russia. She posts multiple times a week, sharing aesthetic advice on make-up while also providing glimpses into her daily life. Her most recent post was shared just yesterday, indicating her ongoing commitment to her audience.

In addition to beauty content, Yakovleva frequently shares personal updates, including details about her meals and experiences in Montreal. Although Demidov is not featured prominently, their dog, Céline, has become a beloved focal point in many of her posts, even showcasing her certificate as an emotional support animal.

While Yakovleva has maintained a loyal following, the current subscriber count stands at just 818 on her main platforms, raising questions about the viability of her influencer career as a full-time occupation. Nevertheless, the couple’s financial security seems stable, allowing them the flexibility to consider future directions.

Focus on a Target Audience

The choice to concentrate on her Russian audience may reflect Yakovleva’s desire to stay connected with her roots while adapting to life in Canada. The couple appears to be comfortable with their new environment, finding ways to balance personal privacy with public life.

As Demidov continues to establish himself in the NHL, it will be interesting to see how Yakovleva’s influencer career evolves. For now, she remains a significant figure within her chosen niche, actively engaging her audience while managing the complexities of life as a professional athlete’s spouse.