Kraft Peanut Butter Invests $500,000 in Allergy Care for Kids

Kraft Peanut Butter has announced a significant commitment to child health in Quebec, pledging $500,000 over the next five years to the CHU Sainte-Justine Foundation. This funding will support a new pilot project focusing on early intervention for children suffering from food allergies, a pressing issue affecting an estimated 75,000 children in the province’s schools. The initiative aims to enhance access to care, allowing families to address allergy concerns during infancy when intervention can be most effective.

The project, spearheaded by CHU Sainte-Justine, Canada’s largest mother-and-child teaching hospital, will evaluate the potential of supervised, home-based allergy treatment. By facilitating earlier access to specialist care, the program seeks to alleviate long wait times and broaden the support available to families, ultimately helping children live without the fear of food allergies.

“Our peanut butter is proudly prepared in Canada at the state-of-the-art facility in Mont Royal, Quebec, and we are committed to this community not only through our products but through meaningful partnerships,” said Simon Laroche, President of Kraft Heinz Canada. “We believe that nourishing families goes beyond the food we make, and we’re proud to partner with the CHU Sainte-Justine Foundation to advance early allergy care through innovative research and care delivery that can improve the quality of life for families living with food allergies.”

The CHU Sainte-Justine Foundation’s President and CEO, Delphine Brodeur, expressed gratitude for Kraft’s support, stating, “This project brings us closer to a more inclusive model of care that enables early intervention for all children, regardless of their background or where they live in the province. It’s a meaningful step towards rethinking how we address food allergies and creating brighter outcomes for future generations.”

Kraft Peanut Butter has been a staple in Canadian households since the 1960s, and this donation underscores the brand’s long-standing commitment to supporting families affected by food allergies. The partnership with CHU Sainte-Justine aligns with Kraft’s broader mission to engage with communities and contribute positively to public health.

Looking to the future, Kraft Peanut Butter is actively developing innovative products tailored to Canadian consumers. “As the country’s most trusted peanut butter brand, we take that brand love seriously. We’re always looking for ways to delight Canadians and look forward to bringing innovative offerings to the market in 2026 to drive the category forward,” Laroche added.

Founded over a century ago, Kraft Heinz Canada has evolved into the country’s second-largest food and beverage company. Its product portfolio includes popular items such as Kraft Peanut Butter, Heinz Ketchup, and Philadelphia Cream Cheese, with offerings found in over 97 percent of Canadian households. The company’s initiatives, such as Kraft Heinz Project Play and Kraft Hockeyville, reflect its dedication to community engagement and support.

The CHU Sainte-Justine Foundation is committed to providing one of the highest levels of health care for children and mothers, ensuring that quality care is accessible to all. Through this new partnership with Kraft Peanut Butter, the foundation aims to improve health outcomes and foster a healthier future for the children of Quebec.