Vernon Woman Recognized for Iconic Coca-Cola Moment in 1957

A photograph from 1957 has brought renewed attention to a woman from Vernon, Ontario, who may have unwittingly inspired a significant Coca-Cola advertising campaign. The image, shared by the Museum and Archives of Vernon, features Donna McPherson (Saur) enjoying a Coca-Cola beverage at the World Girl Guide Camp in Algonquin Park. This moment occurred during a summer gathering when she was captured on camera beside a Coke vending machine displaying the slogan, “Have a Coke.”

The photograph predates Coca-Cola’s legendary “Have a Coke and a Smile” campaign by 22 years, which became famous for its feel-good commercials. In the image, McPherson’s smile is striking, hinting at the joy that the beverage would later be associated with in marketing. The historical significance of this snapshot provides a fascinating glimpse into the past, illustrating how simple moments can connect to broader cultural phenomena.

This week, as the community celebrates National Refreshment Day on July 24, the timing of this revelation adds a layer of nostalgia. National Refreshment Day, which falls on the fourth Thursday of July, was established in May 2015 by the Traveler Beer Company, a craft beer producer based in Burlington, Vermont. The initiative aims to highlight the refreshing flavors of summer, encouraging people to enjoy cold beverages during the warm months.

With temperatures in the North Okanagan expected to exceed 30 degrees Celsius, the occasion is perfect for enjoying a chilled drink. The combination of historical significance and seasonal festivities reminds many of the simple pleasures of summer refreshment.

The legacy of Coca-Cola’s marketing and its cultural impact is vast, and McPherson’s moment in Algonquin Park serves as a delightful reminder of how such memories can resonate through time. Whether sipping on a soda or another favorite drink, today’s celebrations reflect the enduring appeal of refreshment, underscoring the importance of shared experiences and the joy they bring to our lives.