Vintage Fashion Finds a New Home at House of Couchie

In an evolving fashion landscape, vintage clothing is gaining renewed respect, exemplified by the success of Emily Couchie Barnett and her store, House of Couchie, based in Calgary. Combining her passion for vintage apparel with an extensive background in the film industry, Barnett has created a unique space for quality vintage clothing and accessories.

Barnett’s journey began as a set decorator for various film and television projects, including The Order, Billy the Kid, and Chasing Justice. Her experience as a location scout and buyer provided her with invaluable insights into sourcing unique items for productions. This role ignited her passion for collecting vintage clothing, which has now grown into a substantial collection of thousands of pieces.

As the film industry experiences fluctuating demands, Barnett started selling her vintage finds at pop-up markets during quieter periods. The growing inventory prompted her to seek additional storage space, leading to an innovative solution when she was working on the American sitcom The Detour. After filming in the former Calgary Herald building, she negotiated to rent the empty 5,000-square-foot machine shop, transforming it into a vibrant showcase for her collection.

After several successful years, the building was sold, necessitating a move. Barnett and her husband purchased a non-operational farm southeast of Calgary, providing a temporary home for her extensive collection. Yet, the need for a dedicated retail space became evident.

Recently, Barnett has leased space from Reclaim Vintage, a mid-century furniture consignment store. This collaboration creates a studio atmosphere that benefits all tenants, including fellow creatives like Repp Creations and Sara Moon Rugs. Alex Repp, who shares a film background and a focus on custom streetwear, and Sara Moon, with her keen eye for design and detail, contribute to the creative environment at Reclaim Vintage.

Barnett’s mission extends beyond selling vintage clothing; it encompasses a broader cultural appreciation for sustainable fashion. “Buying second-hand is not just economical but also a way to cherish unique pieces that tell a story,” she emphasizes. The shift in consumer attitudes towards vintage apparel reflects a growing awareness of sustainability and individuality in fashion choices.

As the demand for vintage clothing continues to rise, House of Couchie stands out as a beacon for vintage enthusiasts. With a diverse collection and a commitment to quality, Barnett is not only preserving the past but also shaping the future of fashion in Calgary and beyond. Her story exemplifies how passion, creativity, and a keen business sense can transform a hobby into a thriving enterprise.