In a significant move for the tech and eyewear industries, Meta has announced a new partnership with Oakley, set to be unveiled on June 20. This collaboration is expected to introduce a new line of smart glasses, marking a major development in wearable technology.
Meta has already created a dedicated Instagram channel for Oakley Meta, hinting at a product line that could rival the existing Ray-Ban Meta smart glasses. The upcoming announcement is anticipated to reveal Oakley Meta smart glasses, featuring a central camera on frames akin to Oakley’s Sphaera design. Unlike the Ray-Ban Metas, which have a camera on the left side, these glasses are rumored to cater more to sports enthusiasts.
Background and Development
The partnership between Meta and Oakley has been the subject of speculation since January, when initial leaks suggested the development of a new smart glasses model, tentatively named “Supernova 2.” This would follow the Ray-Ban Meta Smart Glasses, which were internally known as “Supernova.”
While the Ray-Ban Meta glasses have been well-received, featuring a camera on the left side of the frame, the Oakley Meta version is expected to place its camera centrally, potentially offering a more balanced design for athletes. The use of Oakley’s Sphaera frames suggests a focus on durability and sportiness, aligning with Oakley’s brand identity.
Design and Functionality
Though official images of the Oakley Meta Smart Glasses have yet to be released, mock-ups suggest a design that integrates a camera just below the nose bridge, similar to the Xreal One series. This positioning could enhance the glasses’ appeal for sports and outdoor activities.
Unlike the ENGO 2 HUD smart glasses, which include a small display for athletes, the Oakley Meta Smart Glasses are expected to prioritize streaming and recording capabilities. This design choice aligns with Meta’s strategy to enhance user experience in capturing and sharing moments seamlessly.
Comparisons and Market Expectations
Meta’s previous collaboration with Ray-Ban resulted in the sale of over 2 million units, setting a high benchmark for the new Oakley Meta glasses. The Ray-Ban Metas, while functional, were noted for their less-than-ideal fit for rigorous activities like running. The Oakley version aims to address this with a design better suited to athletic use, including running and cycling.
“We expect Oakley Meta Smart Glasses to be a better fit for athletes than Ray-Ban Metas,” noted Michael Hicks from Android Central, who tested the Ray-Ban Metas during a marathon.
Future Prospects and Industry Impact
This announcement is poised to be the first major commercial smart glasses release from Meta in 2025. With the anticipated introduction of a third generation of Ray-Ban Meta glasses later this year, which may include a display in one of the lenses, Meta is clearly pushing the boundaries of wearable technology.
The Oakley Meta Smart Glasses could potentially capture a significant share of the market, especially among sports enthusiasts. As the wearable tech industry continues to evolve, partnerships like these highlight the increasing convergence of fashion and technology.
As the June 20 announcement approaches, all eyes will be on Meta and Oakley to see how this new product will be received and whether it can match or surpass the popularity of its predecessors. The success of this collaboration could set a new standard in the smart glasses market, influencing future developments and consumer expectations.
