4 July, 2025
nike-shares-surge-on-strong-q4-results-amid-turnaround-efforts

BEAVERTON, OR – Nike’s stock soared over 10% in extended trading Thursday after the sportswear giant reported better-than-expected fiscal fourth-quarter results. This marks a significant milestone in the company’s ongoing turnaround strategy under CEO Elliott Hill.

Immediate Impact

The company’s revenue for the quarter fell by 12% year-over-year to $11.1 billion, surpassing analyst expectations compiled by Visible Alpha. Despite a drop in net income to $211 million, or 14 cents per share, from $1.5 billion, or 99 cents per share, in the same quarter last year, the results still beat Wall Street projections.

Key Details Emerge

This quarter is the third under CEO Elliott Hill, who assumed leadership last October. Nike had previously warned in March that its turnaround plan could temporarily impact sales. However, Hill remains optimistic about the company’s future trajectory.

“Moving forward, we expect our business to improve as a result of the progress we’re making,” Hill stated during the earnings call.

By the Numbers

  • Revenue: $11.1 billion
  • Net Income: $211 million
  • Share Price Increase: Over 10% in extended trading
  • Year-to-Date Stock Performance: Down 17%

Industry Response

Analysts have noted the significance of Nike’s results as a positive indicator of the company’s strategic shifts. CFO Matt Friend highlighted that the fourth quarter reflected the most substantial financial impact from the turnaround efforts.

Expert Analysis

Friend projected a mid-single-digit percentage decline in current-quarter revenue compared to the previous year, marking an improvement from recent double-digit declines. He also addressed potential challenges posed by tariffs.

Friend stated, “We expect to take a $1 billion hit from tariffs, but we intend to fully mitigate the impact of these headwinds over time.”

Background Context

The announcement comes as Nike navigates a complex global market, facing pressures from both economic conditions and competitive dynamics. The company’s efforts to revamp its product portfolio and streamline operations are central to its strategy.

What Comes Next

Looking ahead, Nike’s focus will remain on executing its turnaround plan while adapting to external challenges. Investors and industry observers will closely watch the company’s performance in the coming quarters to assess the long-term viability of its strategic initiatives.

The timing is particularly significant because Nike’s ability to navigate these challenges could set a precedent for other major players in the sportswear industry.