Sarah Elder Launches Mayoral Campaign to Transform Calgary

Sarah Elder has announced her candidacy for mayor of Calgary, presenting herself as a viable alternative in the upcoming municipal election. With the election set for October 20, Elder aims to engage voters who may still be undecided about their choice. As a small-business owner with a background in political staffing and non-profit leadership, she emphasizes her community connections and commitment to enhancing the quality of life for Calgary residents.

Elder’s campaign is themed “Building a Resilient Calgary,” focusing on key areas such as families, community development, economic stability, and effective leadership. She argues that Calgary must be prepared for challenges such as economic downturns, fluctuating markets, and external pressures, all while safeguarding essential services for its citizens.

In her platform, Elder outlines specific initiatives designed to bolster the city’s resilience. Among these proposals is the introduction of a Women’s Professional Hockey League franchise, which she believes would not only enhance local sports culture but also stimulate economic benefits through increased tourism and community engagement. Additionally, she advocates for practical measures like ensuring bylaw officers respect children’s play areas, particularly tree swings, and implementing a citywide Block Watch program to enhance neighborhood safety.

Elder’s vision is rooted in collaboration, stating, “As mayor, my job will be to ensure Calgary is in the best financial position possible by working alongside industry partners, businesses, social sectors, and, most importantly, you.” She emphasizes that her approach will prioritize the community’s needs, aiming to navigate economic challenges without sacrificing vital programs and services.

Reflecting on her personal journey, Elder highlights her commitment to equality and community advocacy, drawing from her experience as a mother and business owner. She holds a degree in justice studies and operates a fashion store that champions political equality and social justice.

Elder’s candidacy seeks to provide a fresh perspective in a political landscape often dominated by familiar faces. She invites Calgarians to consider her experience and dedication as they head to the polls. “Are you tired of choosing between the same old options? So am I,” she states, underscoring her desire to connect with voters on both personal and professional levels.

As the election approaches, Elder aims to mobilize support around her vision for a resilient and thriving Calgary, encouraging residents to join her in making a significant choice at the ballot box.