Real Chemistry Unveils HealthGEO, a New AI Search Tool for Healthcare

Real Chemistry, a prominent player in AI-driven insights for the healthcare sector, has launched HealthGEO, an innovative AI search solution designed specifically for life sciences communicators and marketers. This new tool enables teams to monitor and manage how AI search influences the perception of their scientific narratives and reputations. As AI search technology increasingly shapes healthcare discussions—from healthcare professionals to patient education—it is imperative for life sciences organizations to actively oversee their portrayal within these evolving systems.

HealthGEO offers companies a comprehensive view of the outputs, biases, and potential misinformation generated by popular large language models (LLMs) such as ChatGPT and Gemini. By focusing on the transition from search engine optimization (SEO) to Generative Engine Optimization (GEO), HealthGEO ensures that key audiences receive accurate and timely information about products and therapeutic areas. Real Chemistry’s extensive expertise in understanding healthcare audiences allows companies to anticipate how these nuanced groups will engage with content.

“The way we find health information today is changing at rapid rates, with AI search replacing traditional search engines,” stated Kevin Johnson, Group President and Managing Partner at Real Chemistry. “HealthGEO helps clients act by providing insight into what AI is saying about their science, brand, and company, as well as guidance on how to respond effectively.”

Powered by a privacy-compliant, healthcare-optimized AI stack, HealthGEO utilizes advanced prompt engineering, multi-model orchestration, and proprietary sentiment analysis. These features enable the tool to deliver precise, actionable intelligence at scale, which includes:

– **LLM Perception Mapping**: A centralized overview of how companies, products, and therapeutic areas are represented across leading LLMs.
– **Risk and Misrepresentation Detection**: Early identification of inaccuracies, outdated data, inconsistent tones, and reputational threats in LLM outputs.
– **Competitive Benchmarking**: Measurement of AI share of voice, tone, and brand positioning relative to key competitors.
– **Action Ready Playbook**: Tailored recommendations to align brand, medical, communications, and commercial strategies with the evolving language of generative AI.

Unlike general-purpose AI tools, HealthGEO is specifically designed for the healthcare sector, transforming model outputs into insights that are ready for strategic application. The launch of HealthGEO underscores Real Chemistry’s dedication to developing ethical and impactful AI solutions tailored for the healthcare industry, providing partners with a measurable path to navigate the digital landscape with confidence.

For more information, interested parties can contact Real Chemistry at [email protected].

Real Chemistry is recognized as a trusted partner to many leading life sciences and healthcare organizations. By leveraging AI-powered audience analytics and insights, the company helps the healthcare industry better understand, reach, and engage patients and professionals. With a workforce of over 2,000 experts, Real Chemistry fosters innovation to enhance modern medical therapies and improve patient experiences. For more details, visit their website at www.realchemistry.com.