Steven Smith Launches Innovative Crocs Design, The Ripple

Steven Smith, a prominent figure in footwear design and former head of product design at Yeezy, has unveiled his first design for Crocs, named the Ripple. This new model reflects Smith’s extensive experience, spanning over 40 years in the industry, and marks a significant step in the evolution of the Crocs brand, known for its distinctive foam clogs.

The Ripple departs from traditional Crocs designs, showcasing a sculptural and modern aesthetic that aims to redefine the brand’s image. Unlike the classic models, this slip-on clog eliminates the usual laces and heel strap, focusing instead on a bold, eye-catching appearance. The design features a wave-inspired pattern, which not only enhances its visual appeal but also integrates two different types of Crocs foam technology: Croslite and Mellow. This innovation aims to enhance comfort while retaining the brand’s signature qualities.

Engineering Meets Design

Underneath its striking exterior, the Ripple is engineered for stability and support, incorporating a TPU shank into the sole. This thoughtful design element distinguishes the Ripple from other collaborations that may focus solely on aesthetics. The inaugural colorway will debut in shades of gray and blue, evoking a sense of fluidity reminiscent of water movement.

The Ripple will make its in-person debut on December 5, 2025, at Flight Club Miami, timed perfectly with Art Basel. This exclusive launch is a first-come, first-served event, with Smith himself attending to engage with fans and collectors. This occasion promises to attract significant attention in the sneaker and fashion communities.

Impact on Crocs and Footwear Industry

Smith’s collaboration with Crocs is not intended to overhaul the brand but rather to introduce new models that resonate with both current fans and potential customers. His approach aims to create a ripple effect within the company and the broader footwear industry, encouraging innovation while respecting Crocs’ established identity.

The timing of the Ripple’s release is particularly relevant as the boundaries between high fashion, streetwear, and everyday footwear continue to blur. Consumers who previously distinguished between designer sneakers and casual footwear are increasingly embracing versatile options. Smith’s Ripple embodies this trend, merging style with practicality, appealing to a diverse audience.

Following its Miami debut, a wider release through Crocs.com is expected in early 2026. This broader availability will provide an opportunity for those unable to attend the launch event to experience Smith’s innovative design firsthand. The Ripple represents more than just a new shoe; it signals an evolution within Crocs, showcasing how established brands can adapt and thrive by welcoming new creative perspectives.

As the footwear landscape continues to evolve, the Ripple stands out as an exciting development, promising to capture the attention of both enthusiasts and skeptics alike. Whether one loves or dislikes Crocs, the Ripple offers a fresh take worth considering, reflecting the potential for transformation within the footwear industry.