Survey Reveals Preferred Cars for Gamers, Adventurers, and More

A recent survey conducted by Strategic Vision identifies the most popular car models among various lifestyle groups in the United States. The findings highlight how personal identity influences vehicle choices, revealing preferences among gamers, outdoor enthusiasts, and professionals, among others. This inaugural survey marks the launch of the 2025 Most Popular Vehicle (MPV) Awards, which aims to become an annual event.

The study diverges from traditional vehicle rankings that typically focus on metrics like performance and price. Instead, it examines how the interests and lifestyles of car owners shape their brand loyalty and vehicle selection. According to Strategic Vision, the awards demonstrate that emotional connections and lifestyle aspirations play significant roles in the automotive market.

Key Findings Across Lifestyle Categories

The survey categorized respondents into eight distinct lifestyle groups, with each group selecting a preferred vehicle model and brand. Here are some highlights from the survey:

Gaming Enthusiasts

The Toyota GR86 emerged as the top choice among gamers, capturing 70% of the votes. Strategic Vision noted that gamers are attracted to the car’s blend of speed, control, and immersive experiences, with many having virtually raced the vehicle before purchasing it. In terms of brands, Tesla led with 30% of respondents, reflecting its appeal to tech-savvy consumers.

Outdoor Adventurers

For those who enjoy camping, the Ford F-250 heavy-duty pickup was the clear favorite, receiving 64% of votes. Owners cited its towing capacity and off-road capabilities, making it ideal for hauling gear. The brand Ram secured 39% of the votes, resonating with those who view their trucks as both work vehicles and means of escape.

Culinary Creatives

In the culinary category, the all-electric Lexus RZ garnered 62% of votes from cooking enthusiasts. Strategic Vision explained that the vehicle’s quiet operation complements the tranquil process of meal preparation. The brand Volvo followed closely with 46% of respondents, appealing to those who appreciate design and attention to detail in their vehicles.

Community Volunteers

Among individuals engaged in volunteer work, the Ford Escape PHEV was favored by 40% of respondents. Its practicality and efficiency align with the values of community-oriented individuals. Meanwhile, Subaru was recognized as the top brand in this category, receiving 27% of votes, thanks to its alignment with socially beneficial values.

Nightlife Seekers

The nightlife category saw the Audi Q4 claim the top spot with 16% of the votes, appealing to younger, style-conscious professionals. The brand Jaguar was preferred by 10% of respondents, with its emphasis on design and exclusivity.

Political Activists

In a tie for political activities, the BMW 7 Series and Volvo XC60 Hybrid each received 28% of votes. Strategic Vision remarked that these models symbolize a balance of power and conscience. The brands Mini and Volvo each garnered 12% of votes in this category.

Team Sports Enthusiasts

For family-oriented individuals involved in team sports, the Jeep Grand Cherokee took the lead with 36% of votes. This choice reflects the need for coordination and storage for family logistics. The brand Rivian, known for its electric adventure vehicles, captured 20% of the votes, indicating a growing interest among active families.

Yoga Practitioners

In the yoga category, the Kia Sorento was favored by 26% of respondents, appealing to those seeking balance in their daily lives. The brand Volkswagen received 15% of votes, maintaining its reputation for reliability and simplicity.

In summary, the 2025 MPV Awards by Strategic Vision illustrate the diverse preferences of vehicle owners based on lifestyle choices. As the survey evolves, future iterations may expand to include additional categories, reflecting the changing dynamics of car ownership in relation to personal identity and interests.