TCL Unveils Diverse Product Lineup at IFA 2025 in Berlin

The IFA 2025 tradeshow in Berlin has become a showcase for innovation, with TCL presenting an extensive range of new products designed to cater to various consumer needs. The company introduced several exciting devices, including advanced QD-Mini LED TVs, audio systems, commercial displays, smartwatches, and smartphones, highlighting its commitment to enhancing user experience across different segments.

Innovative Television Technology

TCL’s latest television lineup features the new QD-Mini LED TVs and NXTVISION TVs, which aim to redefine home entertainment. The Ultimate Series includes two standout models: the QM8K (Ultimate Choice) and QM9K (Ultimate Performance). Both models utilize CrystGlow WHVA panels to provide ultra-wide color viewing and ZeroBorder edge-to-edge displays.

In a press release, TCL emphasized that these televisions are equipped with the Halo Control System for optimal brightness and dimming, along with Google’s Gemini AI. The flagship QM9K series delivers HDR6500, resulting in a 30% increase in peak brightness compared to the QM8K, while offering LD6000 for 57% more precise dimming zones. This collection marks TCL’s first foray into Google TV, integrating Gemini and Ambient Display technologies.

Additionally, TCL showcased its NXTVISION art-style TVs, which are ultra-slim displays measuring just 1.1 inches in depth. These models feature an off-white bezel and optional light wood magnetic frames, allowing for easy integration into home decor.

Audio and Commercial Solutions

TCL’s audio innovations were also on display, particularly the Z100 audio lineup, which incorporates Dolby Atmos FlexConnect technology. This feature allows for flexible speaker placement, enhancing the overall audio experience. With large rare earth magnets, premium silk membrane tweeters, and separate main, bass, and height channels, the Z100 audio lineup is designed to work seamlessly with TCL’s QD-Mini LED TVs.

In the commercial sector, TCL Professional introduced the TMN Digital Signage Series, targeting B2B markets with ultra-slim, 4K UHD displays. These screens offer a contrast ratio of 4000:1, a broad color gamut, and run on Android 13, making them suitable for various business applications. Available in sizes up to 75 inches, these displays feature reduced-glare panels and built-in content management systems for efficient scheduling and monitoring.

Smartphones for Every User

TCL also unveiled its new NXTPAPER 60 Ultra smartphone, a mid-range device designed for performance and comfort. It boasts a large 7.2-inch 1080p display with a 120Hz refresh rate, powered by the MediaTek Dimensity 7400 SoC and 12GB of RAM, expandable with an additional 12GB of virtual RAM. The smartphone features TCL’s NXTPAPER 4.0 eye-comfort screen technology and includes an impressive triple-camera setup, highlighted by a 50 MP periscope telephoto lens capable of 3x optical zoom and 6x lossless zoom.

This device is set to launch in Europe, Latin America, and Asia later this month, with pricing starting at €499 for the 256GB model and €549 for the 512GB variant.

TCL also announced the NXTPAPER 5G Junior smartphone, specifically designed for older children. This model features a 6.67-inch NXTPAPER display aimed at reducing glare and blue light exposure. It is powered by a MediaTek Dimensity 6300 chipset, comes with 8GB of RAM (expandable to 18GB with virtual RAM), and offers 256GB of storage with microSD support. Scheduled for release in Europe in October 2025, it will retail for €249 (approximately $290).

For parents seeking a smartwatch for their children, TCL introduced the Movetime MT48. This device is designed with safety features such as dual-frequency GPS for accurate tracking, 4G calling capabilities, and an SOS button. The smartwatch, which is IP68 rated for water resistance, is set to launch in late October 2025 in key European markets for €150 (approximately $175).

TCL’s diverse product lineup at IFA 2025 exemplifies its goal of meeting the demands of various users, reinforcing the company’s position as a key player in the global technology market.