After being unveiled at the annual CES trade show in January, new televisions typically make their way to consumers in the spring and summer. However, in 2025, the TV market has seen an early influx of models, leaving reviewers like myself inundated with screens for months. While TechRadar usually waits until later in the year to declare the top TVs, I am ready to announce the three best models I’ve tested so far, based on performance and, in one case, exceptional value.
Emerging Trends in 2025 TV Technology
Before diving into my top picks, it’s important to highlight some significant trends in the 2025 TV landscape. One notable development is the surge in brightness levels. Previously, mini-LED TVs set the standard for peak brightness, but now OLEDs are catching up. For instance, the LG G5 and Samsung S95F OLEDs both surpassed 2,000 nits in our tests, a remarkable feat for OLED technology.
Another trend is the increased focus on reducing screen reflections. High-end TVs are now commonly equipped with matte screens and anti-glare coatings. Samsung’s commitment to this technology is evident in its 2025 lineup, including the Samsung S95F OLED and the Samsung QN90F and QN990F mini-LED models, all designed to perform well in bright environments.
Moreover, brands like LG, Hisense, TCL, and Sony are also prioritizing anti-reflective technology, with models such as the LG G5 OLED and Sony Bravia 8 II OLED featuring effective coatings. Lastly, early discounts have become a trend, with significant price cuts occurring soon after release, reflecting the competitive nature of the market.
The Best TVs of 2025: A Closer Look
LG G5: The Brightness Leader
The LG G5 stands out as the first TV to incorporate the Primary RGB Tandem structure OLED display panel from LG Display. This innovation significantly enhances OLED picture quality, particularly in terms of brightness. In my tests, the G5 achieved over 2,000 nits peak brightness, a level typically associated with mini-LED TVs. Its full-screen brightness is also impressive, making it ideal for bright rooms.
With a sleek design perfect for wall-mounting and an optional pedestal stand, the G5 is versatile in its placement. It’s also a gamer’s dream, featuring four HDMI 2.1 ports supporting 4K 165Hz, Nvidia G-Sync, AMD FreeSync Premium, and Dolby Vision Gaming. The 65-inch version has already seen a $200 price reduction in the US, now retailing at $3,199, offering a premium experience for its cost.
Samsung QN90F: Versatility and Performance
Samsung’s QN90F is a flexible mini-LED TV available in sizes from 43 to 98 inches. It delivers impressive brightness, with a peak of 2,068 nits and 667 nits in fullscreen. The inclusion of Samsung’s Glare Free matte screen, previously exclusive to top OLED models, enhances its performance in bright settings.
The QN90F’s motion handling and wide viewing angle make it perfect for sports and daytime viewing. Its 4.2.2-channel, 60W speaker system provides robust sound, and the upgraded Tizen smart TV platform now includes Samsung Art Store support. Gaming features are extensive, with 4K 165Hz support across its HDMI ports and Samsung’s Gaming Hub for cloud gaming. The 65-inch model has dropped $400 since its release, now priced at $2,097.99, making it a compelling choice.
Hisense U8QG: Exceptional Brightness at a Great Price
Hisense’s U8QG is the flagship mini-LED series, boasting a peak brightness of 3,337 nits and 733 nits in fullscreen during Filmmaker Mode tests. This brightness, combined with an effective anti-reflective screen, makes it ideal for sports and movies alike.
The U8QG’s local dimming provides deep blacks and detailed shadows, while its rich color reproduction enhances HDR content. With three HDMI 2.1 ports supporting 4K 165Hz, FreeSync Premium Pro, and Dolby Vision, it’s a powerhouse for gaming. Despite a minor issue with subwoofer noise, the U8QG’s price, now under $1,300 for the 65-inch model, offers incredible value.
Looking Ahead: The Future of TV Technology
The rapid advancements in TV technology seen in 2025 suggest a competitive and innovative future for the industry. As brands continue to push the boundaries of brightness, reflection reduction, and gaming features, consumers can expect even more impressive displays in the coming years.
For those in the market for a new TV, these trends indicate that waiting for early discounts and exploring new technologies can lead to significant savings and enhanced viewing experiences. As the year progresses, it will be interesting to see how these trends evolve and what new innovations will emerge.
