Apple Unveils $229.95 iPhone Pocket, Sparks Outrage and Curiosity

UPDATE: Apple has just announced the launch of its controversial new product, the iPhone Pocket, priced at an eye-popping $229.95. This knitted accessory, developed in collaboration with renowned fashion designer Issey Miyake, is set to be released on October 6, 2023, and is already generating significant buzz—and bemusement—among consumers.

The iPhone Pocket is described as a “knitted strap” designed to provide an additional pocket for users to carry their iPhones, AirPods, and more. Apple’s Vice President of Industrial Design, Molly Anderson, stated, “Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight.” She added that this product exemplifies those principles, offering a “beautiful new way” to carry your essentials.

However, the hefty price tag has left many questioning the rationale behind this launch. The shorter version of the Pocket will retail for $149.95, while the longer version is set at $229.95. Social media reactions have been swift, with one user on X (formerly Twitter) quipping, “$230 for a cut-up sock. Apple people will pay anything for anything as long as it’s Apple.” Others have drawn comparisons to the neon-green mankini from Sacha Baron Cohen’s character Borat, sharing images side by side with the lime-green Pocket.

Technology analyst MG Siegler weighed in, calling it “an insanely expensive sock” but also exploring the potential behind the product. He noted, “Miyake was one of Steve Jobs’ favorite fashion designers,” hinting at a deeper connection to Apple’s legacy. Siegler emphasized the trend of transforming the iPhone into a wearable device, a shift that has evolved from armbands to fashionable accessories like this latest offering.

The announcement comes at a time when the tech industry is increasingly focused on merging functionality with fashion. With the iPhone Pocket, Apple aims to tap into the growing market of wearable tech while also making a bold statement in everyday style.

As consumers prepare for the release this Friday, all eyes are on Apple’s latest venture into the world of accessories. Will the iPhone Pocket be embraced as a fashionable innovation, or will it remain a perplexing product in Apple’s lineup? One thing is for sure: the conversation around this launch is just beginning.

Stay tuned for more updates as this story develops.