Canadian Soccer Welcomes EB Games as Exclusive Retail Partner

BREAKING: Canada’s largest video game retailer, EB Games Canada, has just announced a transformative multi-year partnership with the Canadian Soccer Business (CSB). This landmark agreement positions EB Games as the official and exclusive video game retailer for Canada Soccer and the Canadian Premier League, effective immediately.

This partnership is set against the backdrop of the upcoming FIFA World Cup 2026, which will feature matches in Toronto and Vancouver, enhancing the urgency and excitement surrounding Canadian soccer. The collaboration aims to connect fans through the games they love, uniting communities and promoting participation in both gaming and soccer.

“At EB Games Canada, we believe deeply in the power of play to bring people together,” stated Jim Tyo, President of EB Games Canada. This sentiment encapsulates the core mission of both organizations, emphasizing community and inclusivity.

In a significant move, EB Games Canada will also become the first front-of-kit sponsor for the Canadian Premier League’s newest club, FC Supra du Québec. This investment marks a pivotal step in supporting the growth of professional soccer in Canada and underscores the deepening ties between sports and gaming.

Moreover, the partnership is designed to extend beyond the pitch. It aims to enhance the soccer experience by integrating video gaming culture into the conversations and spaces surrounding the sport. The goal is to reach new audiences and generate additional revenue for both partners.

“We’re thrilled to welcome EB Games Canada to the Canada Soccer partner family,” said Dominic Martin, Director of Marketing for Canada Soccer. “This collaboration will help us connect with fans where their interests live, blending play, community, and sport.”

The excitement surrounding this partnership is palpable, as it reflects a shared commitment to fostering meaningful interactions among fans—from grassroots initiatives to professional and international competitions. “This partnership creates authentic opportunities to connect with fans across the country,” noted Michael Beckerman, Chief Commercial Officer of Canadian Soccer Business.

As the partnership unfolds, fans can expect engaging experiences that will intertwine soccer and gaming culture, creating a vibrant community around both passions. With the FIFA World Cup on the horizon, this strategic alliance is poised to elevate the profile of Canadian soccer and enhance the overall fan experience.

Stay tuned for more updates as this exciting partnership develops!