DKNY Launches Fall 2025 Campaign with Hailey Bieber Today

UPDATE: DKNY has just unveiled its highly anticipated Fall 2025 campaign featuring global style icon Hailey Bieber, marking a bold new era for the brand. This exciting collaboration, announced today, promises to redefine contemporary street style with Hailey at the forefront, showcasing the essence of New York fashion.

The campaign, released on September 2, 2025, brings together Hailey’s signature aesthetic and DKNY’s iconic urban vibes, emphasizing timeless and self-assured fashion. As a successful model, entrepreneur, and new mother, Hailey embodies the spirit of a modern muse, effortlessly blending different worlds—fashion, art, and business—while staying true to herself.

“Hailey captures our brand ethos with her aspirational yet relatable style,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group. “Her incredible energy reflects the essence of New York, which is at the heart of DKNY.”

The campaign highlights Hailey’s personal style through a series of striking looks. From structured blazers paired with relaxed denim to neon-accented varsity jackets, each outfit showcases a seamless fusion of past and present. Key pieces include a deep black faux fur coat and a sleek brown leather bomber, establishing Hailey as a trendsetter.

Photographed by renowned photographer Mikael Jansson, the visuals capture the raw, industrial aesthetic of New York City, enhanced by the brand’s signature taxi cab yellow—an homage to its roots. The campaign also features key accessories like the new Hadlee Bag and The Paula Commuter Tote, each making a statement in its own right.

Jacki Bouza, SVP of Global Marketing and Communications at G-III, expressed excitement over the campaign, stating, “DKNY’s Fall 2025 campaign starring Hailey captures the brand’s timeless and iconic style, bringing New York’s energy to audiences globally.” The campaign is set to debut across various media, including social, digital, outdoor, print, and influencer partnerships.

The Fall 2025 collection is now available for global shopping on DKNY.com and in select retailers, promising to resonate with fashion enthusiasts worldwide.

As DKNY continues to evolve, this latest campaign not only showcases the brand’s commitment to innovation but also its deep-rooted connection to the vibrant energy of New York City. With Hailey Bieber leading the charge, the future looks bright for this iconic fashion label.

Stay tuned for more updates as this story develops!