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KPMG Report Reveals Surge in AI Adoption, Returns Lagging

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URGENT UPDATE: A stunning new report from KPMG Canada reveals that 93% of Canadian businesses are now utilizing artificial intelligence (AI) in some capacity, a significant rise from 61% last year. However, only a mere 2% of those businesses report seeing any return on their generative AI investments, raising concerns about the effectiveness of these technologies.

The survey, conducted between August 15 and September 3, 2025, involved 753 business leaders across the country. While 31% have fully integrated generative AI into their core operations, another 32% have adopted it partially. Alarmingly, 20% are still in early adoption phases, and 17% have yet to begin using generative AI altogether.

Despite the slow returns, optimism remains among some leaders. Approximately 30% of respondents expect their AI investments to start yielding results within the next year. Meanwhile, 60% anticipate returns within one to five years, indicating a cautious but hopeful outlook.

The findings highlight a critical juncture for Canadian businesses as they navigate the complexities of AI adoption. While the enthusiasm for AI is palpable, the lack of immediate financial benefits raises questions about the long-term viability of these investments.

As organizations strive for efficiency and innovation, the disconnect between adoption and returns could present challenges in the coming months. The urgency for businesses to reassess their AI strategies has never been greater, with many wondering when, or if, the promised returns will materialize.

Stay tuned for further developments as the situation evolves and businesses continue to adapt to this rapidly changing landscape. The implications of these findings could reshape how organizations approach AI integration in the future.

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