New Brunswick’s Tourism Holds Steady Amid Wildfire Threats

URGENT UPDATE: New Brunswick’s tourism industry remains largely unaffected by the ongoing wildfires, despite significant restrictions on outdoor activities. As of August 8, authorities have closed all Crown land to combat the fire threat, but local leaders stress that the impact on tourism has not yet been severe.

Phyllis Sutherland, president of Fundy Tourism and owner of Ponderosa Pines Campground near the iconic Hopewell Rocks, reported that most tourism operators have not seen a substantial decline in visitors. “Most people still have the same numbers, especially those who depend on tourists,” Sutherland stated.

Wildfires have been a growing concern in New Brunswick for nearly two weeks, prompting the province to implement strict measures to safeguard residents and visitors. Sutherland noted that while restrictions have led to some cancellations, the immediate effects on business operations remain minimal. “We haven’t had anybody not accept [the restrictions],” she added, emphasizing that most guests have been respectful of the limitations on activities like campfires and hiking.

The closure of Crown land includes hiking, camping, fishing, and vehicular access, forcing many outdoor enthusiasts to seek alternative activities. “Not accessing Crown land doesn’t prevent you from enjoying the beaches and waterways,” said Mathieu Roy, CEO of Trans Canada Trail, who encourages residents to explore different trails and natural settings that remain accessible.

Authorities are closely monitoring the situation, and the Tourism Department has stated they are working with the Department of Natural Resources and Department of Public Safety to prioritize safety. However, no specific data on tourism impacts from the park closures has been released.

Looking ahead, Sutherland and other local leaders are advocating for enhanced educational resources on wildfire preparedness for tourism operators. “I think generally we all [are] just taking it a day at a time,” she remarked, highlighting the importance of rain to mitigate fire risks.

As the situation evolves, both Sutherland and Roy stress the need for resilience within the tourism community. They are committed to ensuring that visitors can still connect with nature while adhering to safety protocols. “Our vision is really people going outdoors and connecting with nature,” Roy concluded.

With the wildfire threat still looming, updates are expected as conditions change. Stay tuned for the latest developments affecting New Brunswick’s tourism and outdoor activities.