Ontario’s Crown Royal Ban Threatens Manitoba Jobs, Urgent Action Needed

UPDATE: Ontario Premier Doug Ford has just announced the removal of Crown Royal whisky from the LCBO’s shelves, triggering urgent concerns about its impact on Gimli, Manitoba. The decision, made earlier today, could jeopardize numerous jobs at the local Diageo bottling plant, which is a cornerstone of the community.

This move follows Diageo‘s previous announcement last year regarding the closure of its Ontario bottling facility and relocation to the U.S. Ford questioned the rationale behind harming such a significant customer, stating, “If you have your number one customer, spending hundreds of millions of dollars, why would you try to hurt that customer?”

The ramifications are immediate. Ontario is among the largest purchasers of alcohol globally, and the Gimli plant directly supports dozens of jobs. Derek Johnson, the Progressive Conservative MLA for Interlake-Gimli, expressed grave concerns. “Decisions like this by Premier Ford are jeopardizing livelihoods in the Interlake,” he stated.

Johnson, alongside party leader Obby Khan, has formally requested that Ford reconsider his decision. He emphasized that the Gimli plant generates numerous spinoff jobs, particularly among local rye producers who rely on the whisky industry for harvest work. “It’s crucial that we all ensure that those jobs remain here in Interlake-Gimli,” Johnson added.

The urgency escalates as Jeff Traeger, president of UFCW 832, the union representing Gimli workers, highlighted the economic stakes. “If you buy Crown Royal, you’re supporting Manitoba jobs,” Traeger stated. He noted that while Diageo has not communicated any job losses from the Gimli plant, the union is prepared to advocate for workers if cutbacks arise.

The Manitoba Chambers of Commerce is also voicing concerns, urging Premier Wab Kinew to engage with Ford on this critical issue. “This decision will have a negative impact on our economy,” a spokesperson warned.

Ford’s remarks regarding Manitoba were dismissive, stating, “My good friend Wab Kinew, I love the guy by the way… but it’s all a bunch of BS. It’s all going to Alabama, mark my words.”

As this situation develops, the community in Gimli is left anxious about the future of their local economy and jobs. The impact of Ontario’s decision resonates deeply with workers and families who depend on the whisky industry.

This story is rapidly evolving, and residents are encouraged to stay informed and advocate for their livelihoods. Further updates from both the province and Diageo are anticipated.