Colonel Sanders Hits Grand Slam with KFC’s Dinger Sandwich at World Series

Game 2 of the 2025 World Series captured attention not just for the baseball action but for a remarkable marketing stunt by KFC Canada. The iconic Colonel Sanders was spotted behind home plate at the Rogers Centre, delivering a symbolic grand slam that resonated with fans and viewers alike. This unexpected appearance was tied to the Toronto Blue Jays and a notable moment in their playoff journey.

The Colonel’s presence was a clever nod to George Springer’s three-run home run in Game 7 of the American League Championship Series, which had propelled the Blue Jays into the World Series. His likeness seated in the second row became a talking point, creating buzz that reached global audiences. Some speculated that the Colonel’s appearance referenced the long-standing folklore of the “Curse of the Colonel” in Japanese baseball, but that was not the case.

Instead, it turned out to be a savvy marketing move. KFC had sent a look-alike dressed as Colonel Sanders to launch its latest promotion. “KFC sent the Colonel himself to Game 2 to kick off its newest offer — and to cheer Toronto on from the stands,” explained Tony Koutoulas, an account director for Narrative X PR, which manages KFC’s advertising efforts in Canada.

KFC’s Dinger Sandwich Promotion

In a creative twist, KFC rebranded its popular Zinger Sandwich as the Dinger Sandwich for a limited time, coinciding with the baseball season’s excitement. “As part of the celebration, KFC is serving up a Free Dinger Sandwich through the KFC App the day after any Toronto home run with a $1 purchase,” Koutoulas added.

The Colonel’s look-alike, complete with a white suit and string tie, generated significant intrigue. At one point, a camera captured him holding a sign promoting the Dinger Sandwich. KFC Canada’s marketing strategy managed to blend nostalgia and modern engagement, with the Colonel’s cheerful presence intended to resonate with Canadian baseball fans.

“During the nation’s baseball fever, we knew we had to step up to the plate with something just as bold,” said Azim Akhtar, interim chief marketing officer for KFC Canada. “We decided to change the name of our iconic Zinger sandwich to the Dinger, celebrating the hits and the moments that bring fans together.”

This clever marketing tactic not only drew attention to KFC’s offerings but also provided a light-hearted distraction from the game itself.

The Impact of the Colonel’s Appearance

The Colonel’s appearance sparked numerous theories regarding his proximity to notable figures in the audience, such as Geddy Lee of Rush and Nav Bhatia, the Raptors Superfan. Ultimately, the goal was simply to celebrate the Dinger Sandwich and the thrill of baseball.

The actor portraying the Colonel, Rob Willis, has previously embodied the character in various television spots, making his presence fitting given that Colonel Harland Sanders lived in Mississauga until his death in 1980. KFC’s strategy proved to be both effective and engaging, generating considerable publicity without the need for high-tech gimmicks.

As the World Series progresses, the highlight of Game 2 may well be remembered as not just the Blue Jays’ performance, but the unique way KFC spiced up the event with its Dinger Sandwich campaign. With millions of viewers tuning in, the Colonel’s presence was a notable addition to the excitement surrounding the series, leaving a lasting impression on fans and marketers alike.